The Premier of Victoria

Jonathan Grant

Naturally Being Pty Ltd

Our goal in developing myMarkets Vic was to create a fun, different way to interact with and experience Victorian markets. The myMarkets Vic app is light and informative, designed to allow users to engage in market communities, and enable them to share their personal experiences. We began thinking about adding value, about benefiting Victorians and how, for most, social interaction and community involvement is important.

This lead to an innovative, more creative way of looking at how we interact with and share the experiences of our markets. What are people thinking, feeling, seeing, in short, what are they experiencing when they visit a market? How do we know if a market is any good? Our fellow market goers know, so we thought: let’s work with them. Whatever your experience of the markets, whether you’re a local shopping for your weekly groceries, or trekking across the state (or the world) to experience another community, you’re sure to have information and experiences that you could share to enrich others, or maybe you would love to explore what other market goers have shared with you. myMarkets Vic app is two things:

1. A Social Tool - the app allows you to communicate quickly and efficiently with other market goers, facilitating the free exchange of information and experiences; maybe submitting a photo or two, checking out the number one rated market for the week, or commenting about a great experience you’ve just had with a stall holder.

2. An Informational Tool - providing market information, opening times, contact details, location, map information and more. The myMarkets Vic app has a friendly, clear user interface, with everything accessible in just a few clicks.

The app also communicates across mobile devices and via the web, utilising Facebook and Twitter, providing a unique multi-platform experience. The market data was extracted from Markets in Victoria (http://data.vic.gov.au/raw_data/markets-in-victoria/96) created by the Department of Planning and Community Development with the Creative Commons License (CC - Attribution 2.5 Australia) and enriched manually with the aid of a number of volunteers. Innovative and ground breaking, the app provides real-time feedback with powerful market rankings driven by user ratings, showing the market goer what’s hot and perhaps what’s not so hot. With geo-location tools, social feedback and a user rating system myMarkets Vic explores another dimension of the use of our (Victorian) data and broadens the way we view our world.

Summary of Features and Benefits

Find Markets easily with a fully integrated search function. Search by:

• markets Near Me
• markets Open Today or Open Tomorrow
• market Ratings (as voted by the public)
• market Type ~ Farmers, Craft, Trash and Treasure, general Markets and more

View individual market details, such as:

• Opening times and dates
• Location ~ including maps
• Description of the market and it’s offerings (coming soon)
• Contact information
• Website link Add to Favourites
• your favourite market or more
• easily find the details you want again and again

Share information in Real Time with other market goers within the app:

• Rate each market ~ rate general experience, kid friendliness and disabled access
• Take Photos ~ maybe of those delicious goodies at your favouite stall
• Comment on your experiences
• perhaps your interactions with an awesome stall holder

Share your experiences Online

• with your Facebook friends (coming soon)
• with your Twitter community (coming soon)
• with Google calendar (coming soon)

Hello and good afternoon! I you haven't installed an Ad Hoc certificate before and get stuck give me a buzz (on 0404 367775). Like most things, it is pretty easy once you know how. There is a brief installation guide, available at http://www.mymarketsvic.com.au/myMarketsVic-BetaProgramGuide.pdf Attached with this email are two files. The Ad Hoc mobile certificate (myMarkets_Ad_Hoc.mobileprovision) and the app (Payload.ipa). Drag these into iTunes (with your device connected) and Sync. Once the app is installed and running you can create a new user to share votes, add comments and photos. - Go to Preferences, touch Click here to Create a New Account. - When finished touch Create. - An email will be sent to the email address supplied to verify who you are. Once the account has been activated re-start the app and the rest of the apps functions are unlocked. - The app can be used without having to register

Our Target audience comprises a number of groups of people who visit markets, there motives to going to the markets vary from grocery shopping, gifts, friends, community and tourism. We have defined and named each of these groups below: - Hardened market goers - Come Rain, Hail or Shine - they will visit their local market to pick up the weekly/monthly shopping. - Social Market Butterflies - Drop in for a coffee and catch up with friends and community, slowly browse their favourite stalls - Market Explorers - Willing to drive across Victoria to explore, discover and speak to the locals about the surrounding attractions - Market Tourists - People visiting from interstate or overseas wanting a unique experience  and to take back unique gifts from far away lands.